Tips & Tricks

The Ultimate Guide to Eye Makeup for Brown and Hazel Eyes

Makeup is all about having fun and experimenting, but there’s no doubt that certain colors can really make your eyes pop. Find out which colors are best for bringing out brown and hazel eyes, along with our recommendations for BH Cosmetics products that will complement your natural beauty!

Best Colors for Brown Eyes

If you are a brown-eyed girl, there are a variety of colors that flatter dark brown hues. The best colors to pick include shades of gold, taupe, and purple.

We have a variety of palettes that are suited for brown eyes. The Neutral Eyes 28 Color Eyeshadow palette is packed with flattering shades including matte and shimmer purples and neutrals. Consider switching up your traditional smokey eye to a purple smokey eye for a unique take on this look.

Another great eyeshadow palette that has the ideal colors for highlighting brown eyes is the Wild Child Baked Eyeshadow Palette. This palette features a mix of neutral gold shades with pops of plums and purples that can be used for a more casual daytime look or amped up during the evening for a plum smokey eye.If you are looking for a versatile palette packed with tons of eyeshadows for brown eyes, the Sixth Edition 120 Color Eyeshadow Palette is another choice to consider. It is filled with 120 different colors including a mix of bold purples and golds. Shadows come in a variety of textures. We love mattes for daytime and shimmers for evenings.

Another way to switch up your look is to apply one of the deep purple eyeshadows as eyeliner. Lightly dust shadow onto your preferred eyeliner makeup brush and apply to upper and lower lash line for a polished look.

Don’t forget to finish with a hint of your favorite lip color to perfect your style! Marie Claire recommends pinks or nudes for brown eyes. Stock up on Tea-Time or Forever Nude (or both) from our Crème Luxe Lipstick collection to complete your look.

Best Colors for Hazel Eyes

Hazel-eyed beauties have a unique combination of brown and green, so you can use different eyeshadows to bring out certain colors in your eyes and really make them stand out. Some of the best eyeshadow shades to pair with hazel eyes include champagne, pink, and brown.

We recommend investing in a palette that has a mix of these colors such as our Studio Pro Dual Effect Wet/Dry Eyeshadow Palette. This palette offers golds, neutrals, and pink eyeshadows and can be applied wet or dry so you have more room to experiment with the look.

Another option if you love champagne and brown eyeshadows is the Illuminate By Ashley Tisdale: Beach Goddess Eye and Cheek Collection. This palette has shimmer and metallic golds and bronzes that can be used to create a beachy summer look. You can balance the color on your eyes with one of the blushes or bronzers included in the palette for a sun kissed and vibrant face.

Apply one of the deep brown eyeshadows from this palette as eyeliner for a neutral, bronze smokey eye.

Complete your look with your favorite lip gloss or lipstick! Marie Claire recommends sticking to coral or medium brown shades for hazel eyes. We suggest applying Skinny Dipping from our Ashley Tisdale Enhancing Lip Gloss Collection to complete lips.

Even if you aren’t a hazel- or brown-eyed babe, all of these products can help you create your best BH look! Show us how you bring out your eye color on Instagram with the hashtag #BHCosmetics!

Shimmer vs. Matte Makeup: Find Your Ideal Makeup Finish

Shimmer and matte makeup are two of the most common makeup finishes you’ll come across. These two textures are on the opposite ends of the makeup spectrum, but both have their benefits. No matter which type you prefer, both are capable of creating gorgeous makeup looks.

Let’s breakdown matte versus shimmer makeup to find out which type of makeup is best for you!

Matte Makeup

Matte makeup is pretty easy to spot, as it’s that poreless, airbrushed look that we all know and love. Generally, matte makeup does not contain any oil. Therefore, it can be ideal for people with oily skin. If you have dry skin, matte makeup can make it appear more noticeable.

How to apply matte makeup

Wash and moisturize your face before you apply matte foundation. Because it doesn’t contain oil, matte makeup won’t budge, but we always recommend using a primer first. If you have dry skin, our Studio Pro Anti-Shine and our Studio Pro Mattifying Primer are both great options to prep your foundation. Apply matte makeup using a blending sponge, as this will help to give your foundation that airbrushed look that you are after.

BH Cosmetics Studio Pro Mattifying Face Primer

For matte eye makeup, it’s pretty simple. Make sure your eyeshadow primer also has a matte finish, like this long-wear primer. Avoid any eyeshadows that are too shimmery. Our Modern Neutrals 28 Color Matte Eyeshadow Palette contains lots of versatile, matte shades for you to choose from.

Don’t forget about your lips! Lucky for you, liquid matte lipstick is one of the hottest beauty trends in the industry, and one we don’t see going away any time soon.

Shimmer Makeup

Shimmer makeup is just what it sounds like…it shimmers! Unlike its matte counterpart, shimmer makeup contains sparkle and glitter. It’s known for giving that sun-kissed, youthful glow.

How to apply shimmer makeup

To get this look, choose a foundation that isn’t labeled as matte. It sounds obvious, but using matte makeup will create the opposite effect. We like liquid foundations for this look, but BB Cream will also make you appear radiant all day long.

Shimmer can come in various textures, but it’s most important that your setting powder contains shimmer. The powder will give you the illuminating look that you want. Once you’ve finished applying your foundation, use a light, fluffy brush to gently apply your setting powder. Don’t use too much pressure. Light pressure will give you that subtle shimmer that you want.

What better way to get that illuminating look you want than Illuminate by Ashley Tisdale collection? The Illuminating Shimmer works well as a bronzer or highlighter to create a glowy look that warms your skin. Don’t be afraid to apply this product to your collarbone and neck too. Our Blacklight Highlight palette is another must-have if you are Team Shimmer. Hint: you can also use it on your eyes!

BH Cosmetics Blacklight Highlight Palette

For your eyes, apply a neutral shimmer as the base shade. You can also apply a lighter shimmer to the inner corners of your eyelids.

Finish with your favorite lip gloss, and you’re ready to shimmer and shine!

Are you Team Shimmer or Team Matte? At BH Cosmetics, we love a good beauty debate! Looking for more comparisons of your favorite beauty products? Check out our post that’s all about gloss versus matte lipsticks.

How to Wear Makeup from the Gym to Brunch

When it comes to athleisure wear, the mantra has always been, “When you look good, you feel good.” So why don’t we follow the same rule when it comes to makeup? There’s no shame in wearing a few swipes of mascara or some BB Cream to the gym.

Find out how you can get a natural makeup look that easily transitions from the gym to a post-workout brunch!

Skip Foundation

With all of those planks and lunges, you’re bound to break a sweat, or should we say sparkle? Let your skin breathe and leave your foundation at home.

If you still want some coverage, opt for a BB Cream. BB Cream is more lightweight than foundation. If you would like something even lighter, feel confident at the gym by applying out Studio Pro Total Coverage Concealer. Just apply to your blemishes or under eye circles as needed!

Apply Eyeliner to Your Upper Eyelid

Skip applying eyeliner to your lower eyelid where it can easily smudge when you sweat. Instead, apply eyeliner to your upper lid only. This is a gym-friendly way to still make your eyes pop. Our liquid eyeliner is completely smudge-proof, making it an essential for your gym makeup routine.

Keep Mascara to a Minimum

You only need one or two coats of mascara when you’re at the gym. If you apply too much, it can look overdone. All you really need are a couple of coats to make your eyes look bright and awake. Consider using waterproof mascara if you sweat a lot.

When you’re ready for brunch, just swipe on a few more coats of mascara!

Choose a Long Lasting Lipstick

As much as we love a bold lip, the gym probably isn’t the place to rock one. If you can’t go out the door without some color on your lips, try a nude lip gloss or lipstick. Make sure whatever you choose is long lasting. This ensures that it will stay in place while you sweat, and even when you’re sipping on mimosas later.

To freshen up after your workout, keep a pack of oil blotting papers in your gym bag. Dab over any spots on your face where you have extra shine. Add a few extra swipes of mascara if needed, and you’re ready to for brunch!

For the Unicorn-Obsessed: How to Create this Magical Makeup Look

From Starbucks’ frappuccinos to cake, the unicorn trend is more than make-believe, and it’s not just limited to food. Unicorn makeup is one of the hottest trends in the beauty industry. It’s fun and playful!

If you’re unicorn-obsessed, here’s how to create your own look that will have you feeling truly magical!

Glitter Makeup

What’s more magical than glitter makeup? Use a damp brush to apply our Loose Glitter Makeup on your eyes, cheeks, or lips. If you prefer a subtle sparkly look, add a little bit of shimmer to your lips over your favorite lip gloss or lipstick. And if you want to go all out—we say the more, the better—apply the glitter as eye shadow to your eyelids. Mermaid Blue, Royal Blue, and Baby Pink are the best glitter colors for unicorn makeup.

BH Glitter Collection

Rainbow Eyes and Cheeks

Total Beauty suggests that you try rainbow pastel cheeks and eyes if you really want to be on trend. Unicorn makeup is all about iridescent pastel colors, so our Blacklight 6 Color Highlighter Palette is a must-have in your unicorn makeup arsenal! Layer these pearlized pastels with our Crystal Quartz 12 piece brush set on your cheekbones for the perfect unicorn highlighter. Don’t be afraid to play around with different colors to create a mystical rainbow effect.

Our Blacklight Highlighter Palette isn’t just for cheekbones. Apply it to your eyes for the perfect unicorn eyeshadow! Again, it’s all about rainbow colors.

Here’s how to do unicorn eye makeup:

  • Apply the lightest color on your lids first, leaving space to add a few colors.
  • Blend lightly to create a dusty effect.
  • Add another color in the crease of your eye.
  • Apply a different color on your brow bone, like a different shade of a color you put on your eyelid.
  • Finish it off with your favorite black eyeliner, or grab some glitter eyeliner!

The unicorn look is all about standing out, so don’t be afraid to go bold with your eye makeup! And remember, you can always opt for glitter instead. Experiment with different colors and shades for your own take on unicorn makeup.

False Eyelashes

The key to unicorn makeup is to make your eyes pop, and false eyelashes are a must if you want to truly channel your inner unicorn. Make your eyes flutter and dance with our Studio Pro Lashes for that added oomph. Use lashes that are dense for a mystical look, saving your thinner false eyelashes for when you need to be more natural.

Studio Pro False Eyelashes

Want to take your love for unicorns a step further? Pair your unicorn makeup with a bold hair color. Try bright pink, or a blue or purple in a pastel shade. Throw on your favorite unicorn onesie and have a movie night with your fellow #TeamUnicorn BH babes.

We can’t wait to see your own spin on unicorn makeup! Tag BH Cosmetics on Instagram to share your unicorn-inspired makeup looks with us.

Three Fall Beauty Trends You Should Try

Don’t be fooled. Even though temperatures cool down, fall has some of the hottest beauty trends. We scoured the runways and flipped through the pages of our favorite magazines to pick the three fall makeup trends that we think every BH babe can—and should—try.

No makeup makeup

Bring out your natural beauty with a minimal makeup look. One of fall’s hottest trends is the no makeup look. You might think this look is better for hotter temps, but a toned-down, natural face looks great no matter the season. Create this look for those fall days when you want to cozy up in chunky sweaters and sip pumpkin spice lattes.

To achieve this look, use a beauty sponge for your foundation, which tends to blend better than a liquid foundation brush. Apply a little bit of blush, but remember to keep it light and build as you go. After all, we’re going for an au natural look! Finally, curl your eyelashes and apply your favorite mascara, like our Bliss Lash Mascara featured below!

BH Bliss Lash Mascara

All around black eyeliner

We told you the 90s are back, and this bold, mysterious look is proof of that! We love this intense, dark eye from the Fall 2017 Elie Saab show, and it’s a look you can easily do at home.

This look might seem like it requires a makeup artist, but a smudge brush prevents it from looking too harsh or overdone. Check out this tutorial on how to get that perfect smudge with your eyeliner!

Smudge Brush

Remember, to be on trend for fall, connect your eyeliner at the inner and outer corners of your eyes so your liner goes all the way around. If you’re unsure if you can pull it off, try charcoal or metallic instead of black.

Two-toned lips

Can’t pick just one lip color? Then you’ll love the two-toned lip trend! It seems like this trend keeps coming back, and we love it!

There are a few ways to do this lip, but we like the simplicity of a dark color on the upper lip and a lighter shade on the lower lip. You can opt for two shades of the same color, or mix it up with two different colors. Just make sure the colors complement each other, like a magenta and burgundy.

Switch out your rosie pink and tangerine lipsticks for hues that are more appropriate for fall. You can’t go wrong with deep red, matte nude, and berry.

To prevent smudging or fading, make sure to apply a sugar scrub before you apply lipstick. This helps to exfoliate and get rid of dead skin.

Do you love switching up your makeup with the seasons? Which fall beauty trends do you want to try? Follow us on Instagram and YouTube to see how we stick with the trends! Don’t forget to share how you do fall beauty with us!

NYFW: Go backstage with BH and MUA Jessica Santoni


The glitz and glam of New York Fashion Week has come and gone—but this year, we were lucky enough to be part of the action!  We caught key makeup artist Jessica Santoni backstage at the Pyer Moss show, where BH Cosmetics products were used to create the models’ flawless looks. Santoni filled us in on what goes on behind the scenes during fashion’s busiest week—check it out!

Continue reading

Valentine’s prep: Get glam in 5 days!

It’s that time of year again: Valentine’s Day is coming up fast! Want to look and feel your best on the biggest date night of the year? Start your prep five days before V-Day and you’ll be ready to slay. Here are five of our favorite no-fail ways to prep; add them to your routine and you’ll be date-night-gorgeous in no time.

Continue reading



Our new Rose Quartz – 9 Piece Brush Set looks SO. GOOD. sitting next to our Marble Collection palettes on a makeup table. No surprise there, right? But we wanted to see what they could really do together–so after some behind-the-scenes experimenting (and way too much fun), we came up with two brand-new day and night looks that show just how well these marbleized wonders work together. Check them out below, and let us know which you’re most excited to try!

Continue reading

New year, new look: Here’s how to slay 2017!


The new year is just around the corner, and you know what that means: Brand-new beauty trends to go with your 2017 resolutions!  Here are a few of our favorite runway-inspired looks so far. We can’t wait to try them all!      

Continue reading