Lilac Eye Tutorial


We are in love with lilac for Spring!  We have created a gorgeous lilac eye that can be worn from spring into summer.  This pastel eye is perfect for all eye colors and is way too pretty to pass up!

To achieve the Lilac Eye look follow these steps:

1. Prime the entire lid with your BH Eye Primer.

2. Apply a matte light lilac shade from the 120 Color 5th Edition Palette  all over your lower lid.

3. Apply dark violet shadow through the crease with your Smudge Brush.

4. Using a Flat Liner Brush, sweep the dark cool-toned purple shadow under the lower lash line and blend softly into the outer corner, sweeping the shadow up into the crease area to blend.

5. Apply the BH Eye Crayon in Crystal on the inner corner of the eye and blend softly into the purple on the lower lash line.

6. Apply Gel Eyeliner  in Onyx  with your Angled  Definer Brush on upper lash lines.

7. Apply your favorite mascara and you are all ready to go!


Are you going to create this look?  Share it with us on our Facebook Page!  And let us know what other pastel looks you are creating this spring!

Drab to Fab in Seconds: Mattes, Palettes and Denim

By  Nicole from Girl Rates World

KISS or MISS? Keeping it simple doesn’t mean keep it boring. Makeup is composed of colors, patterns, and textures which makes it a form of art. And, like art, it should add expression – not take it away. So here’s to keeping it simple (K.I.S.S.) without losing our artistic edge.

Too Much of a Good Thing

Can you ever be too matte? The answer is yes. Too much of anything is never good – even when it comes to makeup. Matte lipstick is the new fashion high. Celebrities are sporting lots of bold, matte lips on the red carpet and it looks absolutely fabulous. But sometimes wearing a matte lip requires a lot of finesse, a little courage and a bit of know-how.

Keep Things in Balance

Like I mentioned earlier too much of anything is never good. The key is to mix different textures, finishes and elements. Using variety makeup palettes can help keep things spontaneous. Variety palettes like the latest Malibu, Hollywood and San Francisco are great must-haves. They have the tools needed for your daily dose of “wow.” The countless combinations encourage creativity.
By: Jason Merritt

Charlize: The Token Matte Celeb

Charlize is one celeb who adores matte makeup looks. In fact, I’d say it is her signature look. Here she has a matte canvas and a nude matte lip paired with a shimmery eyeshadow. Using a light-colored eyeshadow similar to those in the 88 Shimmer palette in the inner ducts opens your eyes and make you appear more awake. Applying a shimmery, copper-based eyeshadow to the lids adds warmth as well as dimension. Although Charlize did some mixing here, I feel she could have done more to make this look “pop.” She could easily add more bronzer or even a highlight for a more luminous look.

Photo Credit: Steve Granitz/WireImage

The BAM Effect

Bam! Now that’s the wow factor, right? You can see from the earlier picture that she actually didn’t change much to make her look more impactful. Using a deep colored matte lipstick, Charlize added a pop of color. She also has a little sheen on her cheekbones which added that touch of luminosity that was missing previously. Instantly she looks more alive, more inviting; she even looks happier. Simply adding shimmer to her cheekbones and going bolder on the lips took her makeup to the next level.

Power Up Those Makeup Palettes

We can see mixing and matching is key and that too much of anything can be downright boring. Just picture someone wearing a denim chambray with denim jeans, a denim baseball cap, topped with a pair of denim boots (yes, the ones with the pocket sewn on the sides). It’s just too much! Explore your makeup stash and have fun playing around with colors, textures and finishes.

Festival-Inspired Look Tutorial

Ready for some fun in the sun at the next music festival your attending?  Of course you are!  We have a gorgeous look for you to try, whether you are planning on going to Coachella, a summer music festival or are just looking to try a festival-inspired look.


  1. Prime your eyelid using Eye & Lip Primer.
  2. Use your Blending Brush to apply a bright matte yellow-green shade the 120 Color 3rd Edition Palette on your lid.
  3. Blend a soft bright coral pink shade into your crease and slightly fade it up toward your brow bone.
  4. With the Small Smudge Brush, use a matte purple under your lower lashes and then take your Smudge Brush and blend it out into the outer lid and crease.
  5. Use your Angled Definer Brush and dip it into the Gel Liner in Onyx to line the upper lash line with a cat eye shape.
  6. Apply your favorite mascara and your favorite lashes.

If you create this look or any other festival-inspired looks, please share it with us on our Facebook page!