BH Liquid Lipstick - Long-Wearing Matte Lipstick: Serena

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BH Liquid Lipstick - Long-Wearing Matte Lipstick: Serena

  • Infused With Vitamin E
  • Long Wearing
  • Smudge-Proof
  • Clinically Tested
  • Non-Irritating
  • Allergy Tested

Availability: In stock

  • Vegan
  • Cruelty Free
  • Allergy Tested
  • Gluten Free
  • Dermatologist Tested
4.9 / 5.0
810 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Completely kissable
Ok, so I've tried a few liquid to matte products that claimed to be long lasting and outside of the brands that cost $20+ they have all been horridly disappointing. I was a bit skeptical about these, but I went ahead and ordered 3 colours anyway - Icon, Bewitched and Glory. Now I am wishing I had ordered the entire collection.

Are they long lasting? Yes. Not only do they stay on all night, I have to remove the remnants with makeup remover after I've showered and washed my face. They do come off a little around the inside of the lips if you're eating, but for me, that's acceptable!

Are they richly pigmented? Definitely. I do use an extra coat just for a bit of kapow, but in a rush one will do.

Do I have to wait forever for them to set? Is 30 seconds forever?

But how do they feel? No stickiness, no pulling. It doesn't feel like I'm wearing a latex mask on my lips. And to feel, they remain soft and touchable and very kissable.

TL;DR If you want a long lasting, no transfer liquid to Matte that you don't have to pay a fortune for, BUY THEM.
April 3, 2016
Love it
Stays on so good
July 29, 2017
1 year ago
Absolutely FAB!!!
I started with the shade 'Sandy', and now I have ordered 5 more!!!! It goes on smoothly, dries quickly but is not drying to the lips, and the pigmentation is soooo saturated!!! Super versatile too, I dust over the top of it with shimmery eye shadows to customize! OH! And it stays put! BIG fan!!
May 14, 2017
All I can say is WOW. I've never used a matte liquid that stayed on so perfectly all night. I was eating, drinking champagne, and no movement. I used my clarisonic before bed and I didn't notice the lip was still intact... I woke up the next morning and still had the color on. Amazing. I will be buying more! Please make more colors!!!!
December 23, 2015
Good lipstick
Great color and ease of application. I got the color Cha Cha and the color basically stained my lips!
July 13, 2017
1 year ago
very comfortable texture!
I ordered these liquid lipsticks in the shades Muse and Samantha. The color is a bit different then how it is swatched here on the site but still happy with the colors. I have a light skin tone and my lips have naturally a light pinky rose pigment. Samantha turned out to be more of a dusty, pinky, lavender which happens to be so beautiful and Muse is more of a beige tone. I first applied a thin layer of petroleum jelly on my lips and patted it into my lips, then i applied one coat of the liquid lipstick. The pigment is great and the applicator is comfortable to use. Now, the texture is not exactly what I expected for this price. IT IS INCREDIBLE. It is so smooth and silky. Super comfortable. Thank you BH for yet another awesome product. Can't wait for more colors. I will definitely be making a purchase.
January 22, 2017
Absolutely perfect
I'm very fussy when it comes to lipstick - it must be long lasting, not drying, matte, thin on the lips and not flake. I wasn't expecting much from something so cheap, but I got this in Endora and I honestly prefer it to Jeffree and Kylie liquid lipsticks. It lasts hours without flaking or drying the lips, it's thin and dries within seconds, requires only one coat - pigmentation and colour is beautiful, I wore this for a full day and only had to reapply once just in the centres after around 7 hours. I'm so picky with liquid lipsticks but hands down this is the best I've used.
January 7, 2017
I order Endora, which is
I order Endora, which is beautiful, and Princess, which is like a pink crayon and will have to be mixed with another color. These are great in regards to staying power, just make sure they set 30 minutes to an hour before eating or drinking!
April 5, 2016
Jeannie And Endora ??
I am fair with red undertones "Jeannie" is a beautiful rich mauve on me. "Endora" is more of a brick rose. This lipstick is wonderfully pigmented, long lasting. The colors are for me more wearable than OFRA Long Lasting Liquid Lipsticks. And at a much more affordable price too. I just placed a second order for more "Jeannie and Endora" and will also be trying the colors "Samantha and Lust". I love BH cosmetics!
June 3, 2017
Long Lasting
i'm amazed by the quality of the product it is even better than described
April 5, 2016
Start typing your question and we'll check if it was already asked and answered. Learn More
Browse 36 questions Browse 36 questions and 21 answers
I have a very light, kinda fair, skin tone what color would I use that wouldn't look to tacky?
A shopper on Nov 17, 2017
BEST ANSWER: Samantha is a beautiful mauve shade that is very similar to Tarte's popular and lmtd edtn shade "Festival"
I'm very fair with cool undertones and i get compliments on my lip color every time I wear it.
Is this a set of 3?
Priscilla C on May 10, 2018
Each shade of our BH Liquid Lipstick is sold individually.

Happy Shopping!

BH Team
Can anyone tell me is it 3 or just 1 for the matte lipsticks??
A shopper on Apr 14, 2018
Our Liquid Lipstick is sold individually, you choose your shade on the right side of the screen.

Happy Shopping!

BH Team
Do you test on animals?
A shopper on Mar 11, 2018
BEST ANSWER: Hello BH Beauty,

All BH Cosmetics products are certified Cruelty Free.
Happy Shopping.

BH Team
What colors look good on very pale skin tones?
A shopper on Jan 30, 2018
BEST ANSWER: Serena for a warm nude peach
Samantha for a cool tone light mauve pink
Do you ship as far as South Africa?
A shopper on Dec 21, 2017
Yes, we ship to South Africa.

Happy Shopping!

BH Team
A shopper on Dec 13, 2017
All of our products have there fill weight provided under the ingredients tab.
Please find the fill weight below for our BH Liquid Lipstick.
0.12 oz / 3.4 g

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BH Team
Do you have the lip liner that go with these shades?
A shopper on Oct 28, 2017
Yes, we do. Please follow the link below.

Happy Shopping!

BH Team
Why there is no more cha cha lipstick??? I loved cha cha lipstick 😭😭
Aviaventura27 on Sep 24, 2017
Sorry to inform you but our Cha Cha Liquid Lipstick has been discontinued.

BH Team
What colors look good on dark skin tones?
Ja'nya R on Sep 17, 2017
BEST ANSWER: Clara Jan and Rose would be amaizng nudes for a darker skin tone. i like using Sandy to ombre out the lip on almost every colour.
How long does it take for shipping to get to destination?
A shopper on Sep 16, 2017
In order to receive the closest estimated shipping time and cost, you must proceed through the checkout process and enter the shipping address before payment to see what shipping options are offered for your region.

Please contact if you have any other questions.

BH Team
Is Glory a true red or is it more of an orangey red? I am looking for a true 1950's classic red.
A shopper on Aug 31, 2017
BEST ANSWER: Glory is a bright red with pink undertones, a beautiful color
How many ounces are your liquid matte lipsticks?
A shopper on Aug 20, 2017
BEST ANSWER: .12 fl oz.
The sticker that says the shade came off on one of mine. Is there any way to tell what color the shade is? I don't want to buy the same color twice. There is an 04 on the bottom of the lipstick.
Nadiya S on Jul 28, 2017
BEST ANSWER: Same thing happend to me, I just ended up looking at my past orders to make sure I didn't buy duplicates.
When does it expire?
A shopper on Jul 22, 2017
Please refer to the PAO (Point After Opening) on the back of the carton. Our BH Liquid Lipstick has a 12mo PAO.

Happy Shopping!

BH Team
how do i pick different colors to my cart?
A shopper on Jul 7, 2017
BEST ANSWER: You click on the little square of every color that you want to buy, and when your page has been refreshed, you click on "ADD TO CART" for each color! :)
Are your liquid matte lipsticks vegan?
Ellen S on Jul 5, 2017
Yes, our BH Liquid Lipstick - Long-Wearing Matte Lipsticks are vegan.

Happy Shopping!

BH Team
What color is Andora? Is it more of a rust/coral color?
Rose M on Jun 14, 2017
BEST ANSWER: If you are talking about Endora, it is more of a dark nude pink.
How much for each lipstick?
A shopper on Jun 12, 2017
BEST ANSWER: Right now, certain lip choices are BOGO. The sale is ending soon though!
are bh cosmetics products gluten free?
A shopper on Jun 8, 2017
Are Rose, Alice, Jeannie, Marcia or Tabitha cool colors?
Anna M on Sep 28, 2018
On fair skin does this come off as a nudge grey? I like stone colored lipstick.
A shopper on Sep 25, 2018
Can you add a gloss over this so it isn't a matte finish? Will that affect how the color stays on?
Irahsesor on Sep 11, 2018
This lipstick makes my lips dry. How can I stop this from happening?
Sitachat on Aug 26, 2018
Im looking for a 90's brown, would cara be the right shade?
Adriana B on Aug 2, 2018
What colors look good on light to medium skin tones?
clara g on Apr 18, 2018
What lip liner would I choose for icon?
Mary J on Mar 7, 2018
Where can I buy this?
A shopper on Nov 13, 2017
How would you describe the color of Lust?
Jodie P on Nov 7, 2017
I’m looking for a brown color ?
A shopper on Oct 19, 2017


Put more pow in your pout with our BH Liquid Lipstick, a luscious, long-wearing, full-coverage formula that goes on wet and dries to a soft matte finish that won't smudge, budge, or transfer. Infused with Vitamin E for antioxidant protection, this high-performance, high-fashion lipstick adds effortless glam to any look with just one swipe. It's available in 24 colors, from baby pink to smoldering red to edgy blackberry, for day-to-night versatility. Talk about a smart mouth!

Ingredients/Ingrédients / Made in the USA of U.S. and Imported Components – Net Wt / Poids Net 0.12 oz / 3.4 g (Liquid Lipstick / Rouge à Lèvres de Liquide / Flüssiglippenstift) Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Stearalkonium Hectorite, Polybutene, Disteardimonium Hectorite, Synthetic Beeswax, Petrolatum, Propylene Carbonate, Octyldodecanol, Silica Silylate, Tocopheryl Acetate, Allantoin, Kaolin, C18-36 Acid Triglyceride, Flavor (Aroma), Ethylhexylglycerin, Phenoxyethanol. May Contain/Peut Contenir [+/-: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), FD&C Yellow 5 Lake (CI 19140:1), D&C Red 27 Lake (CI 45410), Manganese Violet (CI 77742), D&C Red 6 Lake (CI 15850), D&C Red 28 Lake (CI 45410), FD&C Blue 1 Lake (CI 42090:2), FD&C Red 40 Lake (CI 16035), D&C Red 7 Lake (CI 15850)]. <6613.3> WARNING: For external use only. Avoid direct contact with eyes and keep out of reach of children. Discontinue use if signs of irritation or rash appear. AVERTISSEMENT: Réservé à un usage externe. Éviter le contact direct avec les yeux et garder hors de la portée des enfants. Cesser l'utilisation en cas d'apparition d'irritations ou de rougeurs. WARNHINWEIS: Nur für die äußerliche Anwendung. Direkten Kontakt mit den Augen vermeiden und außerhalb der Reichweite von Kindern aufbewahren. Bei Anzeichen für Hautreizungen oder Ausschlag nicht mehr verwenden.