Get Ahead With the Top Makeup Trends of 2018


New year, new you, new makeup! 2018 is here and we want to help you rock the top makeup trends of the year. From the rise of ultra-violet to ALL the glitter, 2018 is destined to be your year of beauty!


Pantone named Ultra Violet the 2018 Color of the Year, and it’s no surprise that such a glorious hue came in first place. According to Pantone, the shade “communicates originality, ingenuity and visionary thinking,” and symbolizes the night sky and the endless possibilities in life. We love this mix of beauty and creativity going into 2018!

Ultra-violet is absolutely gorgeous, especially for making eyes POP! For ultra-violet chic, our Nude Rose Night Fall 12 Color Eyeshadow Palette is EVERYTHING. With passionate purples, deep blues, and smokey charcoals, these smoldering hues will let you reign over the night.

And you can’t go wrong with our Marble Collection 12 Color Cool Stone Palette for a blast of ultra-violet, with tons of other shades that make it easy to create ultra glam looks.


If eyes are the window to the soul, why not decorate? One of 2018’s biggest makeup trends is GLITTER – dazzling up your lips, cheeks, and especially those gorgeous eyes!

It’s your year to sparkle! Glitter has become a true beauty essential, and it’s making a statement this year with big brand launches and runway trends. Apply a sheer layer on the eyelids for subtle shine, or take it to the next level for runway-worthy looks.

Our Glitter Collection is perfect for sparkly chic. With 13 shades including radiant red, sleek silver, and passionate purple, apply it in seconds for your most mesmerizing eye looks.


Glisten like a beauty goddess with gold highlighter, one of the top makeup trends of the year. 

Apply to the cheekbones, forehead, or the bridge of your nose to enhance your features like never before. You can even brush a layer of gold dust along your collarbone and shine like a true diva.

Sweep on Rayediant from our ItsMyRayeRaye 21 Color Eyeshadow, Highlighter & Contour Palette for shimmer worthy of a beauty superstar!


We’re SO EXCITED that bold makeup is making waves in 2018 – whether it’s eyeshadow, lipstick, highlighter, or everything in between – bold is what BH is all about!

A bright, vibrant lip is a classic way to make a statement, and we love it. So are supremely colorful eyeshadow palettes – and no one does colorful like BH! We have tons of vivid hues for your boldest looks – whether it’s our Studio Pro Ultimate Artistry 42 Color Palette or our Take Me Back to Brazil palette, we’re obsessed with color. With passionate purples, tangy yellows, provocative pinks and much more, take a trip to paradise and become a divine spectrum of color wherever you go.


We’re here to help you try the top makeup trends of 2018 – and don’t forget to show off your own unique style. Everyone can be a trendsetter, and we can’t wait to see all the fun and creative looks you create! Connect with us on Facebook, Instagram, and Twitter and show off your style! Don’t forget to tag us @bhcosmetics and use #bhcosmetics so we can see your innovative makeup creations.


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