




We bring the best in cruelty free cosmetics that always break convention.
We believe makeup shouldn’t be that complicated - experiment, enjoy and be kind to your wallet and planet while doing it. Our products are colorful and FUN - with no shortcuts.
We are genuine, raw and stand fiercely for our core values. Show off your unique self, make an impact and stand out from the crowd - one look at a time.

- Diversity & inclusion
- Female empowerment
- Sustainability
- Civic engagement

Our Manifesto

the rebel with a purpose.
We give a voice to the singular ones, the passionate ones, the lively ones with raw talents, the ones like you.
Your heritage, your battles, your experiences - they make you unique. Your imperfections, your spirit, your actions - they define who you are. Embrace it, own it.

Normal is boring
standing out is your signature.
Share your positive influence, attract others to your remarkable self. The world will follow.

Life was made to be colorFULL
cry, scream, laugh and dance. Unleash your bright aura, imagine and create - the world will be moved.

Together, let’s break down walls
and have fun doing it. Nothing can stop us.
Show yourself - that’s your real impact.
