We know that what goes into a product matters, which is why we're working towards so much more. We want to share with you the high-performing cosmetics you expect, with ingredients you can feel good about!
What we stand for
We're committed to our furry friends. All our products are both Leaping Bunny Program and PETA Beauty Without Bunnies certified, which means no animal testing, no exceptions.
Leaping Bunny’s certification means The Company does not and shall not conduct, commission, or be a party to animal testing of any cosmetic and/or household products including, without limitation, formulations and ingredients of such products.
PETA’s certification verifies The Company will not conduct or commission any animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future.
Our vegan formulations are carefully sourced and always free of any animal and insect derived ingredients.
Over 95% of our current catalog is vegan, and all products launched after August 2020 will be as well!
*Look for the seal on each product page to easily determine what's vegan.
All of our products are always
Our extra clean formulations are also free of additional materials that might be considered harsh or toxic.
When we say extra clean we mean:
- No Formaldehydes or Formaldehyde-releasing agents
- No Toxic Phthalates
- No Mineral Oil
- No Retinyl Palmitate
- No Oxybenzone
- No Coal Tar
- No Hydroquinone
- No Triclosan or Triclocarban
- Not More that 1% of Synthetic Fragrances
*Look for the seal on each product page to easily determine what's extra clean.
We are doing our part to help keep our planet healthy and are striving to make progress wherever we can.
In order to be more eco-conscious, we're removing mirrors and unnecessary packaging from select items, printing with soy-based inks, and sourcing recycled cardboard. We also now use only one type of packout paper, which is made of 100% post-consumer material.
We're also making energy efficient upgrades at production facilities and helping to offset the equivalent of 4 million pounds of carbon emissions through wind energy. With the purchase of Green-E Renewable Energy Certificates, we have been able to offset 100% of the electricity usage of all our warehouses and corporate offices.
We're not perfect, but we're making sure to take steps to get better every day!