Spring Cleaning: Marie Kondo Your Makeup Collection

Is there such a thing as too much makeup? We know you all want to give a resounding NO, but the answer is… maybe. Tons of us go way too long without cleaning our beauty bags, and acquire a ton of products we no longer need or use. That’s why we’re here with a few tips to help you Marie Kondo your makeup collection!

If you haven’t watched Tidying Up With Marie Kondo on Netflix, no worries. The KonMari Method - developed by Japanese pro organizer Marie Kondo - is a system of simplifying and organizing your life by getting rid of items that no longer bring you joy. She enters homes across America with a simple concept in mind,  place your hands on an item and connect with it before deciding if it brings happiness. If the answer is no, toss it. It’s just that simple! She’s helped tons of people declutter their homes and lives, and now it’s time to organize your makeup bag! Read up for our top tips on how to Marie Kondo your makeup bag:

Step 1: Commit Yourself

Marie Kondo states that this is the first and most important step of the KonMari method, and we definitely agree! The overhaul of your makeup bag is a long and tedious process, and you’ll need to be 100% committed to a tidy lifestyle - both mentally and physically. Understand that this isn’t a one-time thing, but a concept that allows you to enjoy your beauty routine in a whole new way.

You know when you’re trying to eat healthier and people tell you “It’s not a diet, it’s a lifestyle?” The same goes for the KonMari method! She believes that once you’ve completed your organizing process, you’ll be motivated to keep it that way. Who can resist a freshly organized makeup station? It’s going to be a long process, but just remember to keep strong, focused and stay dedicated to the main goal: tidiness!

Step 2: Create a Mountain of Makeup

A giant pile of lipstick, blush, and concealer? This seems counterintuitive, right? WRONG! Grab ALL your beauty products from your car, jackets, and vanity and dump them together on a flat surface. If a few of our neat freaks cringed reading this… that’s the point! Seeing a giant mountain of makeup that you may or may not use creates a sensation of shock. “Omg, what have I done?” or “I NEED to get my life together” may escape your lips… but you’re going in the right direction. This process will be easier on your face, mind, and wallet!

Step 3: Out with the Old

Get rid of your makeup? GASP! We know your liquid lipsticks are your babies, but we promise you don’t need 50 of them. It’s time to dive into that mountain of makeup and discard the products that no longer bring you joy. That means the old, expired and even unused!

Check the expiration date on ALL of your mascaras, lipsticks, and eyeliners and toss those that are past their prime. If you can’t even remember the last time you used it, it belongs in the “goodbye” pile. Complexion faves like foundation and concealer typically last between 1-2 years, but mascara and eyeliner are a bit more tricky. If you haven’t used them in 3-6 months, it may be time to replace. These expired or barely-used products can carry bacteria that you don’t want near your sensitive eyes, and you’ll look and feel better with a fresh liquid liner.

Step 4: Decide Which Products Bring You Joy

It’s harder than it sounds. Marie Kondo asks you to hold that shadow palette in your hands, connect with it on a spiritual level and ask yourself if it incites happiness in your beauty routine. If it doesn’t… say “thank you for your service” and let it go. This exercise not only cleans out your beauty cabinet, but instills decision-making skills that transfer into other areas in your life.

Our best advice for picking and choosing? Be realistic.You know that matte black lipstick that you wore last Halloween? When was the last time you used it? If you can’t remember, it may be time to toss it. Plenty of us become makeup hoarders because we tend to keep all our rarely-used items, “just in case” we ever need them again. There’s definitely a place for special occasion makeup, but it’s important to be realistic about your personal makeup style.

Makeup is art. Makeup is expression. There’s no limit to the beautiful looks you create, and there’s nothing wrong with rocking a rainbow cut crease one day and barely-there brown shadow the next. However, be realistic about your personal beauty style. If you’re a neutral girl who wears electric blue shadow literally once a year, you shouldn’t hold onto 10 colorful shadow palettes - and vice versa. Tuck one or two away, and gather the strength to rid yourself of those that no longer give you joy. That also goes for the red lipstick lover who occasionally wears nudes, or blush enthusiast who can’t stop collecting bronzers.

Step 5: Organize!

Now the real work begins… organization! It’s time to separate your most prized products into a beautiful display - Marie Kondo style.

She recommends you tackle by categories and subcategories. For instance, a revamp of your kitchen supplies would include bowls, plates, and silverware all in separate cabinets. Similarly, you should separate beauty products by skin, face, and tools. Place your foundations and concealers in one area, brow products in another, and be sure to dedicate a LOT of space for your massive collection of makeup brushes.

As for what you place your products in? That’s up to you. Kondo emphasizes that your makeup display should be beautiful, as the entire point is to look and feel like your best self, and recommends lucite trays or clear boxes so you can see your finely displayed makeup up close. If you choose boxes, place them in decluttered vanity drawers, light some candles and admire the masterpiece you’ve created! Don’t forget to place them back accordingly when you’re done with your makeup!

The KonMari Way to Makeup

KonMari isn’t a method, it’s a way of life. You aren’t just decluttering your homes and makeup bags, you’re tidying up your mindset! If you’re anything like us, you’ve probably collected a LOT of makeup over the years and made the occasional mess after beating your face. That’s why we need Marie Kondo in our life - and think you do too! Have you watched her hit Netflix show?  Tell us below or connect with us on Facebook, Instagram, and Twitter to show us your Kondo-fied makeup collection!

1 comment

  • Tejaswini Shetty Makeup Artist

    Weddings! Weddings! Weddings! South Indian brides that I dressed up. The wedding looks for you. What will you choose? For the gorgeous bride Ria (my darling) A lovely textured front hair with temporary highlights. To adorn her contemporary jewellery. The golden kanjeevaram saree . The Mandalorian braid. A winged liner is a must. Red lips. A look to be remembered.


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